Gentle Monster在今年6月，與吳亦凡攜手推出了Gentle Wu系列，并于7月18日在Gentle Monster淮海路旗艦店的三層，開(kāi)了一個(gè)以“The Roller”（輪滑空間）為主題的快閃店，其靈感源于“作為藝術(shù)家藏身之處的停車(chē)場(chǎng)”。一系列具有象征性和裝飾性的藝術(shù)裝置，體現(xiàn)了吳亦凡對(duì)跑車(chē)的鐘愛(ài)以及產(chǎn)品的奢華風(fēng)格。來(lái)到這里，迎接人們的是兩塊展示Gentle Wu系列產(chǎn)品的巨幅顯示屏，在它們的中間，則是一輛未來(lái)汽車(chē)的現(xiàn)代雕塑品，十分搶眼。前面提到過(guò)，快閃店以輪滑空間為主題，因此溜冰場(chǎng)也成為了其中一個(gè)有趣的組成部分。
Coinciding with the release of the new Gentle Wu collaborative collection of Gentle Monster and Chinese-Canadian artist Kris Wu, the Korean eyewear brand has opened a pop-up space two floors up from its flagship store on bustling Huaihai Zhong Lu in Shanghai. Themed ‘The Roller’, the temporary space is a wonderful mash-up of parking lot and artist hideaway, and features a slew of symbolic and decorative elements which reflect the Wu’s penchant for fast cars and a lavish lifestyle. Upon entering the premises shoppers are greeted by two large monitors which feature the eyewear collection, while in-between, as if a modern sculpture, a futuristic car is showcased. Mind you, a rollerskating rink also forms a playful element of the setting, and is a nod to the aforementioned theme. In addition to the Gentle Wu collection, the pop-up space will also feature two special models exclusive to the store, gloves and a range of metal accessories. The Gentle Monster pop-up store is scheduled to open on Sat – Jul 18 and will be operational for two months only.
